Ownershift is a politically independent think tank with the purpose of shifting societal power structures through ownership. The long term goal is to diversify ownership overall, starting off with increasing the percentage of female ownership in Sweden. We will start with mapping the current situation, the thresholds and pinpoint the smartest efforts to support Ownershift.
Power shift through ownership
The Ownershift Foundation aim is to fund research, spread knowledge and role models, offer basic legal and financial advice to female owners, constitute and distribute scholarships to support real life ownershifts.
The Ownershift Corporation is exploring new ways of working with investment and risk.
The Ownershift purpose is to enable a substantial diversification of ownership in Sweden within the span of a lifetime.
We believe that we would have a better society for all if power through ownership were more equally distributed between men and non-men, as well as diversified overall.
We are aiming to push for shifts in all kinds of ownership, such as; land, real estate, capital and companies. The reason is to give the people we support power over their life decisions.
We are going to shape our practical methods based on relevant research about behaviour around risk and motivation.
We are going to use the power of knowledge, money and a revolutionary spirit to make rapid changes.
We are not going to make women and other minority owner groups adjust to the current systems, we are going to add a new system on top of the current one.
After an intense PR career I realized that I, and many brilliant women around me, poured their talent and energy into businesses not owned by themselves. I realized what pretend power is and what effect is has on our lives. Ownershift became my purpose. I have high hopes of this becoming a movement giving more women more power over their life decisions, integrity, energy, happiness and freedom.
After generating value, growth and profit to companies owned by others (mostly men) for 18 years I started my own company. Two years later, I am absolutely sure that ownership is the way to true power shift. It has become a strong personal vehicle to enact change. Initiating Ownershift with the purpose of shifting power - by empowering women to own - is my way of releasing even more female fabulousness. The future of our society and planet depends on women standing in their full power, purpose and potential.
Growing up with determined working class parents, risk aversion is cemented into my very being. To own is in my mind tightly connected with risk. Ownershift is a way for me to personally lower that threshold but also an aim to provide security to those similar to me. Those who might want to own, but without an initiative like this would not dare to realize it. Because at the end of the day, ownership equals increased freedom and freedom should be for everyone.
Ownershift is about making a contribution towards a better society. I strongly believe that the shift to equal ownership will not only benefit a selected few, but serve as a vehicle of change, creating a more inclusive world. Based on the most relevant research on gender differences in business and economics I provide a fact based approach to why we see inequalities in ownership and which structures, processes and biases can be influenced to reach equality.
A couple of years ago I realized I had been misled in terms of freedom. Despite having held managing positions and advised some of our biggest brands, apparently and evidently, only ownership is real power in a capitalist system. So how come most of the owners are men? And how come all of the intelligent women I know work for them, instead of owning? It’s time to learn more, inspire and educate in order to begin correcting this wrong. It’s time to shift the power through ownership.
Even with resounding evidence that diversity matters for the bottom line, the story of inequality continues in organizations. To fix the corporate world will require different and more diverse ownership. It will create a world where people don't hate their jobs, forsake family, get burned out. One of inclusion, sustainable development, human growth; lead by people less deluded about their mission on earth. This is a defining moment. We created the current corporate system, ergo we can change it.
My speciality is to lead and develop sustainable operations and teams. And as a change leader with experience from various industries I have seen one common denominator. Value creation come from free minds in connection. I believe that the key ingredient is power. When we have the power over our own life decisions today, we can truly be free and co-create for a better tomorrow.
"Ownership is a matter of power. But unfortunately, it is also a matter of gender and class. It is my strong belief that “physical ownership” enables “mental ownership”. Ownership over ones time, life choices and ultimately ones freedom. I know that the consequences of lacking that freedom can prove fatal. Therefore I am convinced that one step towards a more equal society is making ownership more diversified and made available for those who have never even considered it an option. Through an ownershift we can enable a powershift. I believe it is our shared responsibility to make that happen."
Most of my life I've either been the only or the youngest woman in the room, proving myself over and over again in every new setting. With Ownershift I want to make it easier for others to push boundaries and reach their full potential. I love working with entrepreneurs and contribute with experience from fast growing organizations, a strong sense of lean methodology as well as impact and startup investment experience
“Being employed my whole career, I always felt that something was missing. Ownershift made me conscious about the nature of true power. With this insight and as a recent graduate I now embark upon a journey towards ownership. To help empower other women and spread this knowledge is crucial for an equal society, and I am deeply grateful to play a part in making that a reality.”
Suzan Hourieh Lindberg
"After working in various different industries and disciplines - always having D&I as an intersection to what I do, I noticed that majorities of companies and large corporations are not the only one’s being homogenous regarding the perspectives they are representing. Also organisations and stakeholders offering D&I as a service or have that as a core business are. This means that we have an enormous opportunity to change that and that a lot of the work is easy to do - if done right. Based on years of experience and research - I am here to be a part of doing this right."
Suzan Hourieh Lindberg
"I own a creative communications agency in Malmö, which is very exciting in these times of
transforming power structures. When I started my business, I didn’t just want to own a company – I
wanted to own my situation, not the other way around. This is how I show that it is possible to take
risks and be a part of change. I want to level the playing field between men and women, but also
have the power to do things my way. It’s about how we treat each other, how we work and who we
choose to work with."
"I am encouraged by building relations, companies and new structures. I own of a group of production and post production companies, but it took me a while to realize how important it is to own. When I did, I realized that I need to share my experience. As an owner, you have the power to change things. And I believe also responsibility to do so. More female owners would change the power balance and the issue of representation within the industry. Ownership means taking a risk. But to be completely independent and in full control of your life is worth a risk."
"I help organisations to manage change and make change possible. The heart of all change for me is about doing. Therefore Ownershift felt lika home from start - a movement where awesome women walks the talk to actually make a change! I truly believe that together we can create the change where more and more women take power of their lives and become the queens of their own queendoms."
"The feeling of control (power) of our own lives is a fundamental human need, and something I'm passionate about empowering people to feel. As I get more experience as a business owner, coach, mother, wife and human being, I realize that women will never really be able to feel that fully unless we have an equally distributed ownership of all the things that drive our lives and society forward. I am thrilled to bring my competence and drive for learning into making this ownershift happen."
"My Ikigai is the idea that we can (and must!) create a better and more well-balanced reality. I bring a combination of theoretical background in Social Anthropology and Political Science with my professional occupation as a vigorous project manager. Hence, I offer the theoretical know-hows of scrutinizing the nitty-gritty and combining it with a go-getter and get-it-done mentality. I truly see a better and more well-proportioned reality, but it derives from creating balance by embracing feminine leadership and female ownership.”
"After working for the government and Hyper Island, I decided to dedicate my energy to helping startups grow. I founded my consulting business with a focus on content creation and strategy in 2016 and have worked with over 20 startups since, unicorns included. They all shared the sad reality of lacking female founders. This is something I want to change. I value unconventional ideas, independence, and prototyping and hope to foster this entrepreneurial spirit among fellow women."