Ownershift is a politically independent think tank with the purpose of shifting societal power structures through ownership. We want to substantially increase the proportion of owneresses within our lifetime to improve equality. Diversifying the gender distribution of those who own creates a better society for everyone and equal ownership grants women more power over their own lives and decisions.
Power shift through ownership
The Owneress School
For women wanting to increase their ownership but are unsure of how. Through knowledge, network and guidance, the school will empower woman to increase ownership in their lives.
Get in touch to learn more.
Our first report, Who owns Sweden? maps the current state of ownership in Sweden, focused on differences between men and women. Our second report Why isn’t ownership equal among men and women yet? explains 8 hurdles to an increase in female ownership.
The Ownershift purpose is to enable a substantial diversification of ownership in Sweden within the span of a lifetime.
We believe that we would have a better society for all if power through ownership were more equally distributed between men and non-men, as well as diversified overall.
We are aiming to push for shifts in all kinds of ownership, such as; land, real estate, capital and companies. The reason is to give the people we support power over their life decisions.
We are going to shape our practical methods based on relevant research about behaviour around risk and motivation.
We are going to use the power of knowledge, money and a revolutionary spirit to make rapid changes.
We are not going to make women and other minority owner groups adjust to the current systems, we are going to add a new system on top of the current one.
After an intense PR career I realized that I, and many brilliant women around me, poured their talent and energy into businesses not owned by themselves. I realized what pretend power is and what effect is has on our lives. Ownershift became my purpose. I have high hopes of this becoming a movement giving more women more power over their life decisions, integrity, energy, happiness and freedom.
After generating value, growth and profit to companies owned by others (mostly men) for 18 years I started my own company. Two years later, I am absolutely sure that ownership is the way to true power shift. It has become a strong personal vehicle to enact change. Initiating Ownershift with the purpose of shifting power - by empowering women to own - is my way of releasing even more female fabulousness. The future of our society and planet depends on women standing in their full power, purpose and potential.
Growing up with determined working class parents, risk aversion is cemented into my very being. To own is in my mind tightly connected with risk. Ownershift is a way for me to personally lower that threshold but also an aim to provide security to those similar to me. Those who might want to own, but without an initiative like this would not dare to realize it. Because at the end of the day, ownership equals increased freedom and freedom should be for everyone.
Ownershift is about making a contribution towards a better society. I strongly believe that the shift to equal ownership will not only benefit a selected few, but serve as a vehicle of change, creating a more inclusive world. Based on the most relevant research on gender differences in business and economics I provide a fact based approach to why we see inequalities in ownership and which structures, processes and biases can be influenced to reach equality.
A couple of years ago I realized I had been misled in terms of freedom. Despite having held managing positions and advised some of our biggest brands, apparently and evidently, only ownership is real power in a capitalist system. So how come most of the owners are men? And how come all of the intelligent women I know work for them, instead of owning? It’s time to learn more, inspire and educate in order to begin correcting this wrong. It’s time to shift the power through ownership.
Even with resounding evidence that diversity matters for the bottom line, the story of inequality continues in organizations. To fix the corporate world will require different and more diverse ownership. It will create a world where people don't hate their jobs, forsake family, get burned out. One of inclusion, sustainable development, human growth; lead by people less deluded about their mission on earth. This is a defining moment. We created the current corporate system, ergo we can change it.
My speciality is to lead and develop sustainable operations and teams. And as a change leader with experience from various industries I have seen one common denominator. Value creation come from free minds in connection. I believe that the key ingredient is power. When we have the power over our own life decisions today, we can truly be free and co-create for a better tomorrow.
"Ownership is a matter of power. But unfortunately, it is also a matter of gender and class. It is my strong belief that “physical ownership” enables “mental ownership”. Ownership over ones time, life choices and ultimately ones freedom. I know that the consequences of lacking that freedom can prove fatal. Therefore I am convinced that one step towards a more equal society is making ownership more diversified and made available for those who have never even considered it an option. Through an ownershift we can enable a powershift. I believe it is our shared responsibility to make that happen."
Most of my life I've either been the only or the youngest woman in the room, proving myself over and over again in every new setting. With Ownershift I want to make it easier for others to push boundaries and reach their full potential. I love working with entrepreneurs and contribute with experience from fast growing organizations, a strong sense of lean methodology as well as impact and startup investment experience
“Being employed my whole career, I always felt that something was missing. Ownershift made me conscious about the nature of true power. With this insight and as a recent graduate I now embark upon a journey towards ownership. To help empower other women and spread this knowledge is crucial for an equal society, and I am deeply grateful to play a part in making that a reality.”
Suzan Hourieh Lindberg
"After working in various different industries and disciplines - always having D&I as an intersection to what I do, I noticed that majorities of companies and large corporations are not the only one’s being homogenous regarding the perspectives they are representing. Also organisations and stakeholders offering D&I as a service or have that as a core business are. This means that we have an enormous opportunity to change that and that a lot of the work is easy to do - if done right. Based on years of experience and research - I am here to be a part of doing this right."
Suzan Hourieh Lindberg
"I am encouraged by building relations, companies and new structures. I own of a group of production and post production companies, but it took me a while to realize how important it is to own. When I did, I realized that I need to share my experience. As an owner, you have the power to change things. And I believe also responsibility to do so. More female owners would change the power balance and the issue of representation within the industry. Ownership means taking a risk. But to be completely independent and in full control of your life is worth a risk."
"The feeling of control (power) of our own lives is a fundamental human need, and something I'm passionate about empowering people to feel. As I get more experience as a business owner, coach, mother, wife and human being, I realize that women will never really be able to feel that fully unless we have an equally distributed ownership of all the things that drive our lives and society forward. I am thrilled to bring my competence and drive for learning into making this ownershift happen."
"My Ikigai is the idea that we can (and must!) create a better and more well-balanced reality. I bring a combination of theoretical background in Social Anthropology and Political Science with my professional occupation as a vigorous project manager. Hence, I offer the theoretical know-hows of scrutinizing the nitty-gritty and combining it with a go-getter and get-it-done mentality. I truly see a better and more well-proportioned reality, but it derives from creating balance by embracing feminine leadership and female ownership.”
Gender equality is something that is obvious to me and I still can't understand why it should be so difficult to achieve. But in order for a change where women in general can take place, there must be a change of power. The time is now, and we need to create new conditions for women to give them larger opportunities in achieving the top positions in business. It is therefore an honorable assignment to promote gender equality together with Ownershift. I truly believe that our struggle will lead to larger profitability in companies and a sustainable society with a humane working life.
Having worked for gender equality in Sweden and internationally for the past 25 years, I have come to the conclusion that the most important gender equality issue is economic independence and self-sufficiency. This is why I champion women´s ownership and entrepreneurship. Also in Sweden, we need more women starting companies, have equal access to venture capital and getting their ideas materialized – vital also for Sweden´s long-term innovative competitive edge and for our joint future welfare. As with all positive development, Ownershift´s goals will inevitably lead to a better world for everyone (men and boys included.) I´m absolutely thrilled to be a part of the Ownershift movement. Let´s do this.
Throughout the world, inequality in ownership and control over resources are closely related to women’s poverty and exclusion. Research shows that ownership is critical to social and economic development. I strongly believe that no country, community or business will achieve its full potential until all its people can achieve theirs. Ownershift is to me about unleashing that potential. Building on relevant research, I provide evidence-based approaches to understanding and advancing women’s ownership.
I grew up surrounded and supported by strong female role models and equality and equal opportunity have always been core values to me. Working in a male dominated industry I have seen firsthand how women still have to fight to gain their seat at the table. That is why I believe it is so important for us business women to help strengthen other women who may not be in the same position of power by spreading information, knowledge and experiences and also providing a platform of change. I believe Ownershift can facilitate that change and break that glass ceiling once and for all. We are stronger together!
Once I started working for my own, there was no going back. I wish everyone to be able to make this decision themselves, not matter background or socioeconomic status. To reach this goal we need to change norms and mindsets, we need to spread information and knowledge, and we need to inspire. I've a background in research and strongly believe we can make better decisions, both in society and as individuals if we make knowledge from academic research more available on how to tackle this problem that owning your time and effort, today is a privilege for just a few.